Celebrity Impact


Found in the journal of Social Neuroscience The ugly truth: negative gossip about celebrities and positive gossip about self entertain people in different ways looked at participants and the impact celebrities had on their brain.  It claimed to find people experienced pleasure when they heard negative celebrity gossip which activated the caudate nucleus.  Hearing negative gossip about celebrities enhanced the neural activity in the reward system.  Through explicit pleasure ratings according to social norm compliance, the prefrontal executive control network was found to be involved in regulating the reward system .

Celebrities are specifically chosen for endorsements and advertisements because of the impact they have on society.  They appeal to players.  People are heavily influenced by certain celebrities and are likely to succumb to whatever they are endorsing.  Many celebrities gamble and the top 10 are included below.  1 in 6 Americans gamble each year.  The positive association of intrinsic association is linked to gambling activities associated with others interests and people.  This is used with the featured themes on the gambling machines.  People are more likely to play these games because they feel like they known something about the game already.

Top 10 Celebrity Gamblers

  1. Charlie Sheen
  2. Ray Ramano
  3. Ben Affleck
  4. Tobey Maguire
  5. Tiger Woods
  6. Allen Iverson
  7. 50 Cent
  8. Matt Damon
  9. Pamela Anderson
  10. Michael Jordan

Included below is a clip from Ocean’s Eleven where Rusty (Brad Pitt) teaches his friends how to call a bluff in a high-stakes poker hand.

Once people play either they win and continue to play, or lose and play again hoping to win.  Seeing celebrities play and win, creates those with a gambling addiction to want to do the same.  However when people do not get the results the are seeking and have lost money, it can lead to debt and depression, which later can cause suicide.  In the United States, as many as 15 million are in debt from gambling.  About 85% of adults here have gambled at least once.   Gamblers have been found to have a more difficult time dealing with their addictions because not only do they have to deal with the compulsive addiction but also the debt that accumulated from it.  A clip from Rain Man is included where Ray (Dustin Hoffman) and Charlie (Tom Cruise) get their first winning streak.