Tag Archives: drm

Moving beyond DRM

Have you been counting? This is my third DRM post. I must love it. Or hate it. Either way, it’s damn easy to blog about.

I haven’t heard many jaw-dropping suggestions for adequate copyright control which both protects the copyright holders and respects the need of consumers and pirates alike. But this article has some sweet ideas. A big thing is convenience. People want options, and they want options in front of them. Understand that if given the choice, people would buy what they want. Putting up ads for new shows on hulu, or special deals on netflix would probably deter a lot of piracy. If I can buy my episodes of My Little Pony right after I watch Rugrats, I wouldn’t have to go on Youtube to watch them.

Back to DRM

The fight against piracy is far from over, and it’s far from stagnate. Internet pirates are normal people; they could be you or me, or a neighbor. But they are far from harmless. Far from stupid. And it seems as though “they” are no longer underestimating them. Whoever is responsible for anti-piracy laws and technology are constantly updating their methods. A new anti-piracy tactic is outlined in this Sexy DRM article I will be using for my portfolio. Much to my joy, there’s a Digital Rights Management technique that does not involve encryption. For e-books, what “they” want to do is to digitally watermark books purchased. When you buy an e-book, your name and other purchasing information will be printed (typed) into the e-book pdf. Should the e-book be illegally copied and distributed, we can identify the original owner. However, this does not guarantee we will be able to identify the culprit; after all, someone might have hacked the poor girl’s kindle and copied her e-book. Despite this drawback, I find myself in favor of the digital watermark for its user-friendly quality.

DRM Hurts More Than Pirates

After reading a history of copyright legislation, it’s hard to pinpoint exactly what law we are now forced to follow. Correct me if anything in this post is wrong, but I think DMCA is still fairly alive and kicking. As Goldstein explains, with new technologies come new responses from companies and the government to define and protect copyright within these new mediums. DMCA attempted to respond to the changes brought by Internet technologies. One important aspect of the act criminalizes attempts to circumvent digital rights management and other access control. I happen to hear about DRM mostly through the gaming communities, as it presents serious problems for online players. From what I can tell (again, correct me) DRM is actually some kind of code or part of the game, so do not think it is just a set of written rights. All DRM impedes pirates, those who would play or mod a game for free, but it also affects legitimate paying gamers. DRM, like any aspect of an online PC game, will slow down the gameplay or shut you out if it does not sync with the rest of the code. I don’t know if you’ve ever played a big MMO online, but it is beyond frustrating to be logged out in the middle of a match (like League Of Legends) or an extensive quest (like Diablo). Furthermore, people criticize DRM for not hurting pirates at all, while all the only ones to suffer are the paying customers. I think it is a glaring problem if your measures to protect your revenue end up hurting your customers. It might just drive them to piracy.