Jack Daniels (yeah the whiskey) Doesn’t sue over copyright violations. This seems to go so far against the norm of what we have been discussing in class since it would seem that infringement earns the guilty party an immediate lawsuit, especially in the American legal system whee lawyers are looking to establish clearer copyright precedents by pushing their cases as far as they will go.
Instead Jack Daniels writes a kind and polite letter letting the guilty party know that they are in violation and a request is made for the guilty party to change whatever they are doing. Here is an example in which a politician used his name on a logo similar to the Jack Daniels logo. Jack Daniels requested he change the logo when the book was reprinted and even offered monetary assistance if he wished to change the logo in violation sooner rather than at reprinting.