Fake Wedding Dresses, J Crew, and Trademarks

This New York Times article discusses how a wedding dress designer found out that someone in China was selling a knockoff version of her dress on Etsy. I was perplexed that the website wouldn’t take the fake dress off when the fake seller was exposed. The end of the article also struck me: “Ms. Dye said that seeing the dress took away a lot of her anxiety about piracy: “Anybody who could order this dress for $188 and be happy with it, is not going to order a dress from me anyway.” So many copyright cases we have discussed have involved how much profit the original seller/creator is losing. Here, Ms. Dye admits that she probably is not losing many clients from the knockoff.

This New York Times article was published in January and describes the rise of Jenna Lyons, the “executive creative director of JCrew.” In the article, Ms. Lyons is quoted as saying. “It is not like you have to prescribe to a certain identity or idea to be a part of the brand,” she said, adding that one of the things she and Mr. Drexler bonded over early on was that they didn’t want to see any visible logos on any of the clothes. “I think that has more integrity than something that makes you feel like if you don’t look a certain way, you cannot be part of it.” Book publishers and many clothing lines have a logo to signify their brands. I found it interesting that Lyons did not want to create a logo because that seems to be the common trademark of companies.

Leave a Reply

Your email address will not be published. Required fields are marked *