Writing, connected to economics of information?

While thinking about the writing that students will be doing in London,  I came across this piece.
Why so Many Bright Students and So Many Dull Papers? (WAC Journal)

There don’t appear to be many citations of the paper other than this commentary.
Gopen’s “Why So Many Bright Students and So Many Dull Papers?” (I say nerdy words)

A Google Scholar Search did lead me here.
Versioning: The Smart Way to Sell Information (HBR)

What a crazy connection!  A guess: Google would only serve that result as its top hit to another economist at a liberal arts school.

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