Econ 360, Industrial Organization: Marketing to Consumers

We explore many questions that firms investigate about existing and potential markets, including: How to price and promote their products? What new products should be introduced? Should the firm make or buy inputs? Retail directly or through franchisees? Drawing on price theory and strategic marketing, we use graphical and mathematical modeling techniques along with case study methods to explore the techniques and economic theory of marketing decisions and customer relationships in diverse and evolving markets.

It’s also a “writing intensive” (W) course.  To think more about such classes (even if it will be two years or more before you take this class), see these Guidelines for Choosing a W Course, from the College Writing Program web site.


ECON251 – Intermediate Microeconomics

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