I think this film is very well done. It really demonstrates how much advertising has an impact on society and how it is everywhere we go. It is a major part of our culture. I like how Morgan was able to incorporate satire on a very important issue on America. I think everyone knows that advertising and marketing are big industries in this country and surround us everywhere we go, but I never realized how bad it is because some of the advertising is so subliminal. This film does a great job of showing how common advertising is in our every day lives.

I thought this documentary did a good job in revealing just how much advertisements can influence movies. When I watched movies growing up I never associated  a familiar product with marketing. I just figured that it was put in there by choice rather than to sell something. What I found astounding was how some brands even had their product affect some of the dialogue in a movie.  I feel that advertising in this way is kind of annoying and more subliminal in getting people to buy their products. Although I understand that many films, especially block busters, need these advertisers in order to achieve a budget of high magnitude, I feel that it is not right to get in the way of the director’s artistic process.

I thought that, from what we have seen, this film is very well done. It was actually kind of alarming to see just how prevalent advertising is everywhere. Something that stuck with me was when Morgan said that people are an advertisement, then went on to talk about people’s brands and what that meant. There really is no escape from advertising, at least in the United States. It was very enlightening to see Sao Paulo. There were absolutely no advertisements on buildings, cabs, street signs, or anywhere. Compared to what it is like in Manhattan, Sao Paulo looks empty.

Also, this isn’t really relevant, but in the film when Morgan was talking to his lawyer, in the background behind the lawyer, there was a film poster for the film The Celluloid Closet. I only mention that because we had seen that in class. It doesn’t really relate to anything, I just thought it was an interesting observation.