This movie was extremely different from your average documentary. I really appreciated the way he showed how these advertisements effected both the companies and the movies. It caused ideas to be much more difficult because the director/creator of the movie has an image that they would like to portray. Then on the other hand the companies still have an image of their product that they must up hold. This was when conflicts come into play with how much of your creative idea do you really want to give up for money. In the end if you give up to much does it still feel the same for you?