Morgan Spurlock…..man what an engaging narration style and documentary topic he has created here. The main element of the documentary that got my thoughts all twisted up was the muti-tiered structure it had. It had the effect of two mirrors placed directly across from each other, containing elements within elements within elements within….you get the point. So he is making a documentary with the goal of examining and analyzing product placement and product marketing within film, by making a film doing just that. Because he is doing exactly what he is examining, he is receiving funding from these companies to do just that. Because he is receiving funding from these companies, and because they are advertising within his documentary analyzing just that, he is subject to specifications and contracts obligating him to introduce their topics a certain number of times, in certain ways etc…the genius is that this is exactly what he’s examining, yet his very own documentary is purposefully bound by the contracts  he has agreed to.

At this point I’m not sure which way is up and I have no clue what’s going on, but I know that I like it, he has my full attention, and I sure wouldn’t mind a nice cold bottle of Pom Wonderful. I will say, and with the purpose of demonstrating the power of advertising, after class I did in fact go to lower and purchase a Pom 100% pomegranate juice drink (a little bitter, but overall delicious).

The ingenuity with which this documentary was made astounds me. Its such an interesting topic to address, and has incredible depth while examining a very relevant topic to modern capitalism.