In the reading “Hollywood and Vine”, King Bach says that having ideas that go around Hollywood ,that Asians play smart people, whites are rich ones etc- get the most number of likes and views in his videos.Also Klarity acknowledges that one of his biggest vines is ” Racist ATM” video.Some people might argue that vine is just a medium to laugh at harmless stereotypes. However, I feel these videos setting a particular stereotypes or repeating the old stereotypes may have a significant impact on the viewers.Especially, the audiences of these videos are immature teens and child, who tend to imitate the creators of vine.The massive popularity (over several million views) also show that the impact can be significant.
Portraying Asian people as smart and girls as dumb( as seen in some of the vine videos), tend to affect the mindset of teens not mature enough to differentiate what’s true and what’s not.Owing to the huge popularity and fan following of these videos, vines can be attributed as one of the most influential media in the present time.
I completely agree with the idea that Vine, as well as a majority of the social media platforms are setting new stereotypes and keeping old stereotypes up to date. Due to the fact that a lot of social media is dominated by the younger generation, as well as more popular among the younger generation, not only is it easier for stereotypes to be posted about on forms of social media, but it is also easier to spread like wildfire among the younger generation. While a lot of the humor used on Vine, YouTube, Twitter, etc. is harmless and not meant to poke fun at certain individuals or groups, people can undoubtedly view a video and not recognize the humor and believe/ go along with the stereotype which is being presented. Additionally, I find it interesting that a lot of the most popular videos on Vine deal with stereotypes, and how popular Viners recognize that these videos get extremely popular.