above is the Super Bowl Doritos commercial discussed in class early today. This was a low budget commercial ($20) which greatly contrasts the 3+ million dollar commercials the Super Bowl is known for previewing. It also comments on our discussion about youtube and advertisements. If you watch the video you’ll see advertisements popping up all over the page.
I find the Doritos commercial challenge very interesting. Instead of hiring many people to come up with a creative idea and spending millions on production they challenge the general public to come up with something creative of their own. I feel this ends up making their commercial stand out more than the others. It also makes their job easier.