I was most impressed by the introduction to this video.  It begins by showing an average city and zooms in on all their signs and posters.  Then an old man appears in a park talking about how letters are used in daily life.  After being partially enticed by the thought of the numerous uses of letters, at 1:02 he states, “Our lives are ruled by words” and then his name appears.  That moment was more climactic and shocking than i thought a 1970s video about the alphabet could ever be.  he then states “words made up by those 26 symbols, which are the letters of our alphabet” to demonstrate how all of the uses of words in daily life he just stated are all symbolized through only 26 letters.