We have talked a lot about copyright, but what about trademarks? The two are rather similar: both are protections for texts or images or even methods. Trademarks, like the one posted here, are important for bigger companies who want to disseminate their brand and create brand loyalty. You always see that little TM on most labels (the superscript to Friendship is Magic) or even a little restrictive R (the one on My Little Pony). Trademarks are very powerful marketing tools. In my example, Hasbro owns the My Little Pony trademark, and thus also has rights to all artistic or commercial manifestations of the name like a copyright. Hasbro’s main goal is to make money. When it sees that one medium of My Little Pony is doing well, it will branch into other mediums, like a virus, until everything is infected by the MLP:FiM logo. It went from a show to having its own toys to clothes to trading cards to tattoos to party accessories to you name it. The trademark was everywhere, and everyone knew this was Hasbro. Though copyright has a large commercial interest, trademarks are the real sons and daughters of capitalism.