I was reflecting upon this prompt and thinking about my upcoming mass media sociology class. In this class we talk a lot about the ways in which media both passively and actively acts on society. In a technological age we are constantly being bombarded by all sorts of media messages from the ads on the side of the page to pop ups. It is so easy to create a facebook advertisement and even target it at the exact demographic it applies to. This shows just how far removed our society has become from the hands-on manual intensive letter press. Asks a lot of questions about where our media messages come form. It is interesting to think about how the presses each had their own logo and signature. Often times the people who actually create our current media are far removed from the media we consume.
Last year there was a McKelvy discussion on a similar topic. Data from Facebook, Google, etc. has become an expensive commodity that advertising are willing to pay for because they can see people’s internet trends and market accordingly. It is funny, however, how as a student a lot of the Googling I do is class related rather than person so the advertisements are very off from what I am actually interested.