Econ 360: Marketing Science


How do firms learn about existing and potential markets? What products do firms decide to introduce? How do they price and promote new and existing products? Drawing from knowledge in the areas of microeconomics, strategic marketing, and advertising, this class will use analytical modeling and case study methods to explore the techniques as well as the ethics and economic efficiency of product promotion and differentiation in today’s diverse and evolving markets.

It’s also a “writing intensive” (W) course.  To think more about such classes (even if it will be two years or more before you take this class), see these Guidelines for Choosing a W Course, from the College Writing Program web site.

Prerequisite:

ECON211 – Intermediate Microeconomics

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