I thought this documentary did a good job in revealing just how much advertisements can influence movies. When I watched movies growing up I never associated  a familiar product with marketing. I just figured that it was put in there by choice rather than to sell something. What I found astounding was how some brands even had their product affect some of the dialogue in a movie.  I feel that advertising in this way is kind of annoying and more subliminal in getting people to buy their products. Although I understand that many films, especially block busters, need these advertisers in order to achieve a budget of high magnitude, I feel that it is not right to get in the way of the director’s artistic process.