Series VII. Photographs & Special Formats

Series VII, Photographs & Special Formats (ca. 1900s-1960s), contains approximately 1000 photographs in various formats and sizes. The majority of the images are black and white photographs. The photographs of individuals are filed alphabetically and picture members of Dixie’s management staff. The group photographs are filed in chronological sequence and include photos of employees, Dixie sports teams, and Moore in the company of his staff at various functions. There are several images of Dixie-owned buildings in the United States and Canada. The Easton plant photographs include images of the building at various points of construction. Of particular interest are several interior plant photos which show members of the production force. Other photographs picture Dixie products, displays, and installations at soda fountains and various business establishments. The special formats include negatives of images not duplicated in the photographs. The bulk of these images are of Dixie store window displays which were taken by Dixie sales staff at various locations in the U.S. The glass-plate negatives are of illustrations which were printed in Moore’s Cup Campaigner. Moore used the color and black and white lantern slides, which are of similar images, at public appearances where he spoke out against the common drinking cup. There are two 78rpm discs of the first “Home-line” recordings (1949), and a 16mm sound film of the 1956 Testimonial Dinner for Hugh Moore.