Hello! I am a gifted writer with a strong eye for detail. I love composing and editing compelling prose.
My writing experience includes:
- feature articles
- short and long-form marketing materials
- video scripts
- blog posts
- press releases
- social media copy.
I currently work as a Content Management Specialist at WebstaurantStore, one of the largest online restaurant supply stores. My days are fast-paced and my responsibilities ever-changing. I’ve learned to juggle new tasks thrown my way and prioritize assignments to meet daily goals. I drive the e-commerce store’s $9 million daily sales by crafting copy for categories and item pages and buying guides for its website. I discover creative ways to promote brands by writing catchy video scripts and designing custom category pages.
Last spring, I worked as a Public Relations Intern at ArtsQuest, a nonprofit organization for the arts. I had the honor of publishing four articles in ArtsQuest’s InQ and Cars & Coffee magazines. I also enhanced ArtsQuest’s influencer program. By reviewing hundreds of influencer profiles and examining their brand and audience, I discovered the best influencers to collaborate with.
Last summer, I worked as a Communications Intern at Rodale Institute, an organic farm and research center, where I managed Rodale’s four social media platforms and edited more than 40 blog posts for readability and best SEO practices.
In the spring of 202o, I graduated cum laude from Lafayette College with a double major in History and French. I didn’t let the daunting job market intimidate me, but rather discovered creative ways to learn and gain experience. I was taken on as a freelance SEO strategist and writer for CareerKarma, and I still work to increase traffic to the startup’s websites with my keen SEO know-how.
Please feel free to connect with me on LinkedIn or email me directly at hoffmamn@lafayette.edu.