“Everyone looks at us like these pioneers, like we know exactly what we’re doing. We have no idea what we’re doing” (Marcus Johns, Vine star). Johns mentions this when they began to film an idea for a vine. He has no idea really what they are doing but they know what they are doing gains popularity and goes viral within a couple hours. Most famous viners just experiment with everyday life situations. They use society as  their experiment. They portray societies flaws, such as racism, in a funny way and hope other people think it is funny, and people do. It is their realistic elements that attract people to their silly 6 second clips. For instance, people being themselves because they can be. Without the Hollywood star like titles, their credibility increases. If they promote Michael Jordan sneakers, people immediately believe they are great shoes. They subconsciously believe “He doesn’t have to promote those shoes for money, he really likes them”. Due to this promotion however, Bach met with the Jordan brand for advertising and more promotional videos. The use of experimenting with popular trends in society and the aspect of increased credibility catapults these vine stars into stars. Although these videos are shot on Iphones, they also use elements of film such as blocking and editing and pre/post production to make a 6 second clip complex and well made.