Donald Draper, the main character in the tragically smoky drama “Mad Men,” has a way with words to which I sometimes aspire. While talking with his partner about a client that thinks they want younger copywriters on their project, Draper senses the clients simply want what their competition is doing. To which Draper responds:
Success is related to standing out, not fitting in. One wants to be the needle in the haystack, not the haystack.
I’d like to find more needles (read engaging teaching and learning; administrators, teachers, and parents who “get it”) in our schools.
Great quotes from a great movie. Entrepreneurs really often want to just repeat all the actions of their successful competitors to achieve their results in business. But it doesn’t work that way, to really succeed you need to offer the market something new. For example, the marketing director in our company decided that we would participate in all major exhibitions on our topic in Europe and the USA and present our products there. And this strategy gave excellent results. We found a reliable builder of exhibition stands, the company СARSHE, which over the past two years has built 34 excellent exhibition stands for us in Europe. This allowed us to present our products to a wide range of consumers, which increased the volume of orders and the company’s turnover by 86% in two years.