Response to Color Adjustment

While watching Color Adjustment I found it incredibly interesting that some of the first groundbreaking African American shows on Television, like The Nat King Cole Show and The Cosby Show, were somewhat troublesome because rather than representing black culture accurately, they whitewashed African American daily life so it carried to white audiences. I thought this was especially interesting in the context of the Cosby Show because in the film they discussed how the Cosby Show represented a false reality by presenting the idea that many African American families were living in luxurious home and were being given great career opportunities, when it reality this was not the case at all and inequality was still a very prominent issue in society. The world that the Cosby Show portrayed on screen existed for some African American families but this show was very much an attempt to assure viewers that racism and the income gap between whites and minorities had dissipated even though in actuality many African Americans were still struggling against oppression, as evident in shows like Ray’s Place which aimed to address these issues head on rather than sweep them under the rug and pretend they did not exist. Even The Nat King Cole Show, which was universally viewed as a great program because it allowed an African American singer to showcase his musical skills and have creative control over his show, still was problematic because it ignored the racism that was running ramped in society. After watching this documentary I was amazed to see that African American shows that were seen as groundbreaking and revolutionary still didn’t depict an accurate portrayal of African American life because the networks felt their priority was to please white viewers over represented reality.

Another part of Color Adjustment that I thought was interesting was the way in which archetypes change over time and characters that were either idolized or despised during the run of the show can now be seen in an entirely new light due to a change in social values. One example of this was prevalent in the All in the Family clip from Color Adjustment  in which Rob Reiner’s character argued with Archie bunker over the freedom of immigrants and the disenfranchised. In this clip Rob Reiner’s character is portrayed as an archetypal hippy figure whose primary concerns are fighting “the man” and advocating for social justice. This is evident by Rob Reiner’s disheveled, free spirited look and the fact that his nickname on the show is meathead because Archie considers his progressive ideas about racial equality and liberalism to be inane. When this show initially aired in the 1970s Archie’s character was idolized because he represented a racist american mentality that many individuals embodied during this time, but as time progressed and society became more political and racially conscious Archie’s character become a villian who represented many white american’s racist view of minorities while Meathead’s character become more reasonable because his message of equality embodied the mindstate that many Americans have come to possess . This just goes to show that as society progresses our view and values will change accordingly and led us to lookup to new, unlikely heroes that we may have never considered to be heroic before

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