http://www.npr.org/blogs/thesalt/2014/09/18/349562067/sweet-dunkin-donuts-and-krispy-kreme-pump-up-pledge-on-palm-oil
On a lighter note as the People’s Climate March is about to stream through New York, it looks like marchers might be able to reward themselves with donuts and no longer feel guilty. This NPR post states how Krispy Kreme and Dunkin Donuts have pledged to use palm oil from sources that don’t clear cut rain forests.
The campaign director of Forest Heroes called it a rapid shift in the fast-food industry, indicating that consumers have an impact on companies’ practices after all. Environmental groups have used direct action approaches to get the attention of company leaders and speed up environmental action within the companies. For example, one advocate found his way into an earnings conference call last year and asked Kellogg about the company’s palm oil policy.
Although we have talked about direct action approaches like marches, I wonder if consumer practices like boycotts had anything to do with these companies’ changes in palm oil sourcing?
Does this signal a larger shift in environmentally safer mainstream foods?
Recent Comments