"First they ignore you, then they laugh at you, then they fight you, then you win." --Mahatma Gandhi

Deforestation Donuts

http://www.npr.org/blogs/thesalt/2014/09/18/349562067/sweet-dunkin-donuts-and-krispy-kreme-pump-up-pledge-on-palm-oil

On a lighter note as the People’s Climate March is about to stream through New York, it looks like marchers might be able to reward themselves with donuts and no longer feel guilty. This NPR post states how Krispy Kreme and Dunkin Donuts have pledged to use palm oil from sources that don’t clear cut rain forests.

The campaign director of Forest Heroes called it a rapid shift in the fast-food industry, indicating that consumers have an impact on companies’ practices after all.  Environmental groups have used direct action approaches to get the attention of company leaders and speed up environmental action within the companies. For example, one advocate found his way into an earnings conference call last year and asked Kellogg about the company’s palm oil policy.

Although we have talked about direct action approaches like marches, I wonder if consumer practices like boycotts had anything to do with these companies’ changes in palm oil sourcing?

Does this signal a larger shift in environmentally safer mainstream foods?

6 Comments

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  3. Dei Santos

    It would be interesting to read more about this kinda sensitive topic. Thanks for sharing this.

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    Although we have talked about direct action approaches like marches, I wonder if consumer practices like boycotts had anything to do with these companies’ Jasa IT changes in palm oil sourcing?

  5. Michael Beyer

    This is pretty cool! It’s interesting to think about what drives company policy change rather than government policy change. I think Dunkin’ Donuts and Krispy Kreme, as businesses, must have foreseen some sort of economic benefit from making this switch. As for boycotts or consumer practices, after a quick search, I found this website that spread knowledge of this issue to customers: http://www.forestheroes.org/tell_dunkin_donuts_become_a_forest_hero
    Their goal was to get as many people to tweet at Dunks, telling them they should use palm oil harvested from less environmentally devastating practices.
    I also think that this does show a shift, not necessarily in mainstream food production, but in tactics used by the public to draw business’ attention to environmental issues.

  6. rackb

    I would also be interested in knowing if this is a shift in the direction of environmentalism in the food industry. All environmentalists can eat their donuts freely now! I think with stores like Whole Foods we have started to see a shift towards healthier living and eating with a positive environmental outlook.

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