Here’s an article from today’s NY Times.
How will people react when they see their gas prices rise by $.09 per gallon? The health benefits from sulfur reduction in gas is apparent, but this will cost oil companies billions of dollars on new equipment to clean sulfur out of gasoline. This is a huge health and environmental achievement, but will the majority of the population see it this way?
I have heard of similar situations; such as increased taxes for sodas to discourage people from drinking these sugary drinks. Going back to increased gasoline costs, I think this is a good idea. I drive a gas-guzzling vehicle (Escalade) and although I like the car itself and get a lot of positive attention, I do have some guilty feeling about driving a car that is not as efficient. I paid $90 to fill up yesterday at a NJ gas station from very close to empty, to full, but I feel like I deserved to pay more.