The  concept of the Triple Bottom Line seems like a great goal for companies; however, creating a firm definition for all companies to follow seems less promising.  I was surprised that I’ve never heard of the phrase before so I poked around on google a bit.  The Wikipedia entry shows some of the supportive and critical arguments for a TBL; although, most of the criticism seems to be based on a mandatory TBL.  It’s hard to imagine how legislation enforcing such practices could be effective.  Before creating new legislation and regulations, I would start by fixing those already in place.  Perhaps close some loopholes and force companies to pay the tax they already owe, and then allocate more money to incentives and organizations that support ecological and societal causes.

Overall, I really like the concept of the TBL, and I look forward to supporting companies who have chosen to embrace it.  I think one of the best ways to change how companies behave is by voting with our dollar.  The site, TriplePundit.com has a wealth of information and articles related to the Triple Bottom Line and the businesses using it.