On Wednesday, McDonalds announced new goals for sustainability to be implemented by 2020, including supporting sustainable beef production, purchasing 100% of fiber-based packaging from recycled sources, increasing recycling by 50%, and serving 100% more fruit, vegetable, or whole grains in nine of its top markets. However, many environmental groups found the goals very modest and not transparent enough, stating that “Their whole business model is based on an unsustainable practice, so they have a long way to go.”

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