I found this article online when I was doing research for my semester project and I thought it did a good job of at least touching on each of the three areas – planet, people, profit – associated with the Triple Bottom Line.

Planet – No more plastic bags!

People – Pay $0.10 per recycled paper bag; city plan to hand out 1 million reusable bags in low income areas

Profit – Disincentive to defy bag ban ($500 fine for not complying with the new law)