I would like to begin this post by thanking the Tides Foundation for their contribution to general knowledge of waste and consumerism. The average American is woefully ignorant of economics and hopefully people will continue to learn some of the basic functions of the global marketpace.

One of the lessons we can learn from the Tides Foundation’s production THE STORY OF STUFF is that consumers have options. However as the video illustrates,  not all options available to the consumer are designed to maximize quality. Product Obsolesence is the economic principle that goods are produced with the intention of breaking down as quickly as possibe with the intention of forcing a consumer to replace the product.

However, there are may options which were not designed with this intention. In response to the video I’ve compiled a list of ten brands which stand by a guarantee of excelent workmanship. Hopefully this list will benefit some savvy consumer, somewhere.

http://www.craftsman.com/

http://www.buckknives.com/

http://www.llbean.com/?mkwid=sgaglsXrV_dc&pcrid=30967049817&pkw=l.l.bean&pmt=e&qs=3085166_google

http://www.thenorthface.com/en_US/index.html?cm_mmc=Google-_-Brand+Terms-_-Brand+Terms_Exact-_-north+face

http://www.bonlight.co.uk/bonlight_outdoor_lighting.html

http://www.nemoequipment.com/

http://darntough.com/

http://www.thundertrucks.com/

http://www.vermontteddybear.com/