In order to identify areas of common interest within our group, we used Mentimeter. This allowed our team to visualize the responses to the anonymous survey which measured the passion each group member felt for the interest categories on a scale of 1-10.
After selecting a market segment of safety based on these responses, we reflected on our personal experiences within the segment of safety, conducted research, and brainstormed possible market audiences. We also knew that our team wished to pursue a problem that we could solve with a robotic solution. Our team conducted a survey and multiple interviews. We considered college students, runners, workers in industry, pedestrians, and motorists. After discussion revisiting personal passions and relevance, we ranked our market segment preferences again and decided on the market segment of college students, focusing specifically on safety on campuses after dark. We then validated this market space through additional surveying of the student body here at Lafayette College as well as with literature research pertaining to college campus safety in general. View our supporting data here!
https://studybreaks.com/college/5-nighttime-activities-for-on-campus-dwellers/