So below is a link to an article examining what men and women look at when they look at various advertisements. Some of the data is broken down by gender others aren’t but this kind of data explains the differences (when they exist) between genders. It’s  a fairly quick read and the data is easy to interpret.

The results are rather shocking however, While you’d expect men to ogle a women’s breasts in an ad the opposite is true, men look more at faces while women take in the body as a whole. Except the opposite is true when looking at male models, men will look at the body, women at faces.

http://www.businessinsider.com/eye-tracking-heatmaps-2014-7