Billboard and social media platform Twitter today announced an exclusive, multi-year partnership to create Billboard Twitter Real-Time Charts. The charts will reflect the top tracks being discussed at any moment in time while also helping to surface the most talked about and shared songs by new and upcoming artists. The charts can be accessed on billboard.com or through Billboard’s twitter account, @billboard. Twitter’s head of music, Bob Moczydlowsky, said about the partnership: “We’re partnering with Billboard to create a ground-breaking chart to track the conversation around music as it happens. This means when artists share songs and engage with their audience on Twitter, the buzz they create will now be visible to fans, other musicians and industry decision makers in real-time.”
Billboard continues to be at the forefront in incorporating new technologies in its music rankings. Billboard already included data in its charts from sites like Spotify and YouTube but will now be able to increase their impact on consumers and the marketplace as Twitter’s real time data will allow for a one stop destination for the most relevant music trending in the marketplace. Conway Chen, Director of Business Development at Twitter said: “These charts will leverage our combined strengths to provide a reliable and unprecedented look into what music matters most to the public in any given moment.”
The total market impact is described by the Billboard staff as:
“Billboard’s charts, led by the world-recognized Hot 100 songs chart and Billboard 200 albums chart, as well as its content, are consumed and referenced by millions of people around the globe.
Twitter is a global platform for public self-expression and conversation in real time and is available in more than 35 languages and has more than 240 million monthly active users.”
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