Carl’s Jr, a burger chain popular on the west coast and distributer of some controversial ads, has just released a new ad campaign for their double bacon burger that features characters from the X-Men Universe. They are… lazy, to say the least:

The first one, featuring Quicksilver, has some pretty simple special effects that makes me nervous about the portrayal of the character in the movie (I’m not really a fan of the costume, either. It looks like just that: a cheap, bright, shiny silver costume rather than something a superhero would legitimately be wearing in this universe). I get the concept, but I’m not a huge fan.

The second one is, in my opinion, even worse. They couldn’t even get Jennifer Lawrence to play her own character! They took a random actress and put her in the costume, hoping we wouldn’t notice. Newsflash: everyone knows that isn’t her, and it weakens the advertisement.

These aren’t very effective in promoting either the burger or the movie, as they look sloppy and ill-put-together. I think Fox dropped the ball on this one, and should have passed on the Carl’s Jr. team-up.