The other day while I was on youtube I clicked on a video to watch and as usual an advertisement popped up. Now, I usually just hit the skip button when they come on but this ad caught my attention. This video opened with a scene of a beautiful natural landscape. Below is the link to the video:

Turns out it’s an ad for Subaru. Subaru has an initiative which they call “Zero Landfill” in which Subaru works with the National Parks Conservation Association and their already started initiative to become “America’s first Zero-Landfill automaker, with all waste recycled or reused, to our current National Park Zero-Landfill Initiative.” Here is a video describing the initiative in more detail:

Here is a link to a national geographic article about the partnership: http://news.nationalgeographic.com/2015/06/150629-zero-landfill-national-parks-yosemite-grand-teton-denali/

After reading about the initiative, I am all about Subaru partnering with this initiative and doing what they can do reduce the amount waste they send to landfills, that is huge. However, the main problem with companies like Subaru is their contribution of greenhouse gas emissions and what they add to the huge issue of our time, climate change. Perhaps they should also be addressing that.