The market segment we decided to focus on is sustainability specifically at Lafayette College. The processes we used to land on this market segment involved going through our Passion Alignment and Problem Relevance and grading ourselves on the metrics we created which are outlined below.
The specifics of our decision process are outlined below. At the top of the diagram are the broad market segment categories we initially brainstormed. By voting on the metrics listed in the Passion Alignment and the Problem Relevance, we narrowed these categories down to two options: sustainability or health which are bolded. Underneath these larger categories are some sub-sectors that fall within our top two options. These topics were narrowed down further by voting using the same method. The top sectors are listed at the bottom along with their voting outcomes. As you can see, producing and managing the 3 R’s (E3R) of sustainability scored the highest.
Initially, we were going to focus on waste management at large events at both Lafayette and Easton. However, after a discussion with Dave Hopkins from Easton Public Works, it was evident that people are not as willing to change their recycling habits in a setting such as a festival or a large event. Additionally after continuously seeing overflowing and contaminated trash and recycling bins just around campus, it became clear to us that we should focus on something more close to home which could be easily scalable later if we so choose.