Tag: blog post #2

Tony the Tiger… “It’s G-r-r-r-reat”

tony-the-tiger-031411The first thing that came to my mind when thinking of a picture of an animal was Tony the Tiger. I will be drawing on Berger’s notion of humans anthropomorphization and viewing tigers as “Tiger”. Tony the Tiger is the 100% fictitious “front-man” for General Mills’ cereal Frosted Flakes, but the message he sends to kids and the comparisons I see between what he represents and Berger’s whole idea of animals of the mind, happens to be anything but fictitious.

In this picture, Tony wears an embroidered ascot, has a very fit physique and a grin ear to ear. Everything about this image screams friendly, approachable character.

Every kid knows Tony the Tiger, and his catchphrase “they’reeeee greattttt!” Before reading Berger, I had thought of Tony to be just a funny, happy-go-lucky cartoon character. I venture to say, not only is Tony’s anthropomorphization from Berger’s notion of “Tiger” to something less animalistic is peculiar, it is a sign of the collapse on how humans look at animals.

All cereal brands use a mascot of sorts to reach out to kids. How does Tony the Tiger reach out to kids so well? The Tiger represents a fierce animal, every kid aged toddler and above knows what a Tiger is. The Tiger is one of the staples at zoos. Frosted Flakes could not use a natural Tiger as their mascot, that would turn kids off and scare them. They turned a fierce animal into an enthusiastic, baseball-playing, father-like figure. A Tiger, as a father-like figure.

Before Berger, I viewed this image as a friendly, unthreatening, fictitious being. Berger talked a lot about “animals of the mind.” Animals have been thrown out of their category as animal and thrown into categories such as families and spectacles. Berger continues to compare all animals now “appear like fish seen through the plate glass of an aquarium,” never seen in their natural habitat, just in human’s vision of their ideal home. In my opinion, showing a tiger in its natural habitat would just as much draw kids in as Tony the Tiger. Berger was all about looking at animals as their primal origins defined them as. A Tiger is a hunter, and a fierce competitor; it should be viewed as such.

Berger would call out General Mills on promoting the trend that people seem to follow these days; the trend being the practice of using/viewing animals as useful beings, and looking at them as commodities. If Tony the Tiger was just a normal, fresh out of the jungle tiger, Berger would have no problem with that. It’s merely the fact that in today’s world a cereal company needs to turn him into a human being that Berger would dislike. In not even three weeks of this class, it has taught me to think about the animal in a more holistic way then I have previously. It is not so much my views have changed, as much as now I am thinking more about the animals in a different context.

Looking at Race Horses

saratoga-race-course-start-300The image that I want to look at and discuss focuses on horses. For the majority of my life, I lived in Upstate NY near Saratoga. For those of you who don’t know, Saratoga is famous for its’ race track. This image centers around the relationship between horses and humans. As clearly shown in the picture, the jockey (human) is dependent on the horse. It is also widely believed and understood that there is a close knit relationship between horse and human. The assumptions regarding the relationship is that the human is primarily in control of the horse and will respond to the human’s commands. Along with that, the horse tends to “match” its’ jockey (similarly colored reigns) and both the human and horse are assigned a number. The image to me shows more of a competition between jockey to jockey and not a competition from horse to horse. I feel like there is more of a focus on the first jockey in the image than there is on the horse. The jockeys are the ones who seem focused on their goal with the tensed body language, whereas the horse seems more as if it is just there because it has to be based on its demeanor.

Before reading either Berger or Walker, I would not have really put in a lot of thought in regards to what this image represents to me. Especially since I grew up around this race track, it came off to me as incredibly normal and a part of daily life. I always automatically assumed that horses and their jockeys held some special bond and that they perceive each other as equals. However, after reading “Am I Blue?” by Walker, my perception changed.  After reading Walker, I saw the horses in this image as being neglected. My perception changed from a passive view of the animal to an active one – and my active perception recognized that the horses are being treated solely as if they only possess instrumental value. Walker would disagree immensely with the entire concept of horse racing – as it does not take into account the horse’s needs and emotions. Along with that, Berger would also state that this is mistreating the animal. The horse in this image is not a horse – it is simply a number and a name used for entertainment and monetary purposes. With the entertainment culture surrounding this image, the horse loses all sense of individuality and “horseness” (Walker). The animal is entirely marginalized – no longer is a horse a horse, now it is a form of entertainment. The horse is nothing more to the general audience as a car would be in the Nascar world. The relationship between horse and jockey is also something that I may have overestimated in my mind, which I recognized after reading Walker. The jockey and the horse probably do share a relationship and a bond, but I still did not take into account that the jockey’s success and pride comes out of what the horse can give him; therefore the horse becomes an instrumental object in the jockey’s life. All in all, I realized that my perception shifted from a passive view to one that takes into account the intrinsic value of the horse, as well as recognizing how the horse is simply just an accessory to the human as shown in the image. After reading Berger and Walker, I now view horse racing as marginalizing the animal and shifting its’ value from intrinsic to instrumental.