I love how it opens with the music, really catchy beat. The shot in of itself was a great establishing shot. It was stable, clear and visually captivating. The incorporation of the wire Lafarm sign gave the b-roll direction and clarity into what the film would be about. Also in this shot we get to see how much land is encompassed and give the area and film a more homey feel.
Over I think the theme seems to be light-hearted and fun, the music works. I was sort of thrown off though, when it cut off. I think it would have been a good idea for the music to play longer.
Also the b-roll was not as diverse, meaning that there wasn’t a lot of variations in the shots, (i.e. there wasn’t of things that was within the b-roll that explained what the film could have been). It is tough to really get the point of the story but it seems like we will see what LaFarm really is and how it provides for the school. They prodcue various goods, as we can see. We get a shot of someone picking things out of the dirt and then we see the gathered ginger and potatoes. I really enjoyed the quality of the shots and the lack of shakiness that the shots generated, which in results allows the viewer to focus on the film at hand.
The film has a lot of potential.