For this video performance I chose to gather from many people different graphic t-shirts providing a logo/brand/community of some sort. I then sat in front of the camera, and with a straight face I layered on every t-shirt one by one. Although it is a humorous video to watch, it is extremely serious.
We, as the consumers, buy into and belong to many different brands and organizations, almost to the point of overwhelmed suffocation. As you can see, towards the end of this piece I look a bit hot, overwhelmed, and flustered. I did not mean to look like this, however that is how I felt in the moment with that many layers on my body. Every time I watch this video I pick up many different subtle elements that can relate to the society we live in today. I tried to fix my hair initially after every shirt I put on, because wanted to look presentable, however, towards the end, after being overwhelmed and feeling completely suffocated, I did not care how I looked. All I wanted was to just get the t-shirts off of my body. Perhaps this is how some people feel, at first they want to buy many different “trending” brands, however they may suddenly feel lost within their own self and perhaps not know who they are as an individual without these logos/brands defining us.